1) Market Value
If done correctly, the process of creating a resume will result in you being able to effectively identify and communicate your VALUE to prospective employers. A strong resume clearly communicates bottom-line results and organizational contributions that you can produce and deliver as well – or better – than other qualified candidates.
2) Differential Factor
Part of strategically developing your resume includes defining your unique selling proposition, which is comprised of highly valuable skills, qualifications, and other employment related assets that set you apart from other well-qualified candidates; that make you stand out. Often times, your unique selling proposition, or branding statement, is what can tip the hiring scale in your favor. For instance, an industry-wide reputation or a Black Belt in Six Sigma may be part of your unique selling proposition. Once you have identified this, you have a distinct advantage in landing a job quickly, even in the toughest of job markets.
3) Confidence Builder
With a custom designed resume that communicates the value and attributes that set you apart from the competition, you will gain a whole new level of confidence in yourself, your ability to promote yourself, and your ability to remain upbeat and positive throughout the job campaign. You will be proud of what you are marketing… yourself!
4) Open the Right Door
An exciting, well-presented resume opens doors of opportunity that otherwise would not open with a look-alike, blend-in-with-all-the-other resume. Indeed, a stand-out resume races to the top of the pile because it conveys to employers, “This is what I can do for you, why I am a good fit for your company and the best candidate for the job.”
5) Become a Stronger, More Effective Interviewer
When your resume is properly prepared with the interview process in mind, it showcases key messages that will win job offers. This will help you prepare for interviews and develop answers that will highlight your unique selling proposition and key messages to help you win the job offer.
